PeopleString Social Network 10-QPeopleString Social Network QR Code Quarterly Report PeopleString Corp. released their 10-Q quarterly report on May 21, 2012 and the managements discussion and analysis regarding the social networking operations are revealing. About PeopleString The incentive based social network allows users to aggregate their combined business, personal, and social communications into a user-friendly online portal. In addition to the functional benefit users then earn incentives through their online and offline activities of their own personal social network. Since January 2011 the insta-portal has provided means for users to incorporate their favorite sites onto their PeopleString homepage. This was intended to keep users interfacing with the PeopleString social networking service. Increased traffic and page views through the service of course means increased advertising and affiliate revenue to be shared among the PeopleString members. Additional marketing platforms were introduced throughout 2011 and included PeopleDeals and Marketplace The PeopleDeals platform allows businesses to easily use social networking tools effective between businesses and customers in hopes of increasing their brands awareness, loyalty, and ultimately sales. The marketing agreement with Cameo Stars provides consulting and marketing services to the PeopleStrings ShareitUp platform. What is critical for the PeopleString social network to succeed is an ever growing user base. This is necessary not only to increase the incentive based social networking revenue but also to attract even more advertisers and market affiliations. This would be expected to increase advertising revenues. What I've seen in my own down-line is no doubt similar to the overall PeopleString social networking dilemma. It's always nice to greet a new member who joins as as first time user but to succeed that user needs to be retained - become a repeat user of the social network. And, ideally, that user would provide referrals for even more new members. Unfortunately that is not typical. New signups are not difficult however service retention is problematic. This may be what is, in part, responsible for the dismal net losses experienced by the PeopleString Corp. and documented in their quarterly report earnings accounting operations. PeopleString management has indicated that funding is presently insufficient and documented in the quarterly report at $193,365 (as of March 13, 2012). to maintain a minimum level of operations for the next 12 months. While they do intend to continue services and operations of PeopleString offerings it's likely that the expenses of sales and marketing, advertising expenses, and general operations costs will increase consequent to Peoplestring promotions. If funds remain insufficient then it's possible additional debt financing, equity funding or money borrowed from banking institutions will be sought to fund PeopleString operations. Bankruptcy protection is another consideration if Peoplestring fails to obtain adequate additional financing. PeopleString Forecast Who knows what the future holds but as a PeopleString member I am concerned. I enjoy the PeopleString services. Aside from trickling earnings for using a service I would use even if there were no financial incentive (specifically the recall email and consolidation of my business, personal, and social communications through the instaportal technology) I'll admit some hesitation in aggressive recruiting efforts. Aggressively obtaining referrals for a floundering dot com isn't exactly the most constructive use of time however at the same time - it's in everyone's best interest to do so if we are to enjoy the services and earnings doing what we already do. The present quarterly report financial condition of PeopleString Corporation does raise some red flags in that regard. The decreasing PLPE.OB stock value also appears a warning indicator. With all the recent talk of social networking in the news perhaps the fizzle of the Facebook IPO is responsible for some of the blame; it's possible that once this stabilizes then the PeopleString incentive based social network will take trend in a positive direction as well. Let's hope the next PeopleString quarterly report reveals more inspiring figures.
1 Comment
|
PeopleString Features and Tips
These basic PeopleString features and tips may prove useful for the general user of PeopleString. Archives
September 2012
Categories
All
|